Why it matters
Luxury brands today struggle with:
slow or unpredictable sales growth
websites that don’t convert
rising marketing costs and weak ROI
low repeat purchases
overloaded teams and operational chaos
not knowing how or where to use AI
difficulties in fundraising
01
We help you by building the AI-powered path that drives growth through:
a clear growth strategy that unlocks 2–5× revenue
digital & e-commerce platforms that become true sales engines
creative direction of AI art & visuals that strengthens branding
AI-powered marketing & operations that increase ROI
investor-ready positioning that enables fundraising
02
Modern luxury brands don’t just need
and efficiency delivered with taste
inspiration — they need growth, technology
Service
We help you by building the AI-powered path that drives growth through:
We help luxury and fashion brands understand what truly drives revenue — and build a strategy where product, brand, digital and AI work together to support consistent growth
Strategy & Growth
What we do
We define where and how the brand can scale: new markets, high-value customer segments, category mix, product logic and channels with real revenue potential
Growth strategy & business model design
We decode top-tier luxury buyers, "beyond-money" segments and aspirational audiences — shaping value, experience and loyalty logic around their behaviour
Consumer insights & positioning
We analyse competitive landscapes and channel dynamics to build a clear path for UK/EU/US expansion, including go-to-market logic and growth levers
Market & expansion strategy
We refine positioning, messaging, product narrative and funnel logic to create a coherent commercial system that strengthens conversion across touchpoints
Brand, marketing & digital strategy
We identify where AI can drive business and design the hypotheses, workflows and systems that deliver measurable uplift
AI strategy
We craft the investor narrative, story, deck and financial logic aligned with the growth model — making the brand understandable and attractive for capital
Fundraising strategy
We rebuild your entire digital engine — e-commerce, platforms, automation and AI — so your brand sells better online
Most fashion websites leak revenue because they’re built as galleries, not sales systems. We fix this — and rebuild everything properly, with AI integrated from the start
Digital Commerce & AI Technology
We evaluate funnel health, UX, speed and architecture to uncover conversion leaks and structural issues holding back online revenue
E-commerce audit & CRO
We develop the full e-commerce foundation: structure, UX, content logic, merchandising flow, design and performance — built to sell, not just display
Full website rebuild
(Shopify / Plus / custom)
We create automation, personalisation and lifecycle systems that increase repeat purchases, optimise CRM and improve retention efficiency
AI-driven marketing & retention
We design and build clienteling tools, configurators, membership spaces and product experiences that extend the brand’s digital value
Custom digital platforms
We implement AI workflows that reduce manual load, speed up content and campaign creation, and improve team productivity
AI integration into operations
We design and build digital products and platforms end-to-end — from concept and architecture to testing, launch and iteration
Product development from 0–1
AI-driven artistic concepts for campaigns, shows and brand experiences
We build AI-powered creative systems and visual worlds that make luxury brands feel modern, immersive and culturally relevant
Creative Direction &
AI Production
We craft cinematic AI-driven films and large-scale visuals for runways, launches, exhibitions and branded environments — from concept to final delivery
AI films & signature video art
We develop show concepts, narrative logic, transitions, pacing and the full visual system that shapes a cohesive, high-impact presentation
Creative direction for fashion shows
We create concepts, storyboards, motion assets and visual language for campaigns and shoots — using AI to accelerate production and elevate aesthetics
AI art for campaigns & photoshoots
We lead the artistic process across AI artists, cinematographers, sound designers, lighting directors and motion teams to deliver one unified creative output
End-to-end art direction
We build AI-driven visual environments for events, retail, hospitality and cultural spaces — immersive compositions tailored to the brand’s identity
Visual worlds & installations
Why Us
AI & Tech Leadership
Real experience building and scaling platforms used by 100M+ users, and creating AI solutions across multiple industries — E-commerce, Enterntainment, Luxury, EdTech etc
Founder Mindset
We build and scale our own AI products and non-AI business, giving us the speed, adaptability and execution logic founders need to grow under real-world constraints
Fortune 500 DNA
15+ years across strategy and digital in Fortune 500 tech, luxury houses and high-growth startups — bringing analytical precision together with creative problem-solving
Cultural & AI Art Vision
Rooted in formal art education and recognised AI-art expertise, we translate cultural depth and emerging visual technology into modern brand expression
Diagnostics & review
We design growth, products and teams around people — applying mindful leadership principles to create businesses that scale without losing clarity, culture or soul
Investor Insight
A deep understanding of how strategic buyers think — shaping models, narratives and decisions that prepare your business for capital, partnerships or exit
Pricing
Strategic Session
$1 000
FORMAT
60–90 min strategy call
What it is:
A focused session to uncover what’s blocking your growth and outline your next 90 days.
Use when:
you need fast clarity and expert direction before committing to a larger engagement.
Outcome:
clarity on what holds your growth back — and a focused 90-day plan to fix it.
Strategic Session
$6 500
FORMAT
weekly 60–90 min sessions + async reviews during the week
What it is:
ongoing strategic guidance where I review, refine, prioritise and co-create key parts of your business — so decisions, marketing, product and AI initiatives move forward with expert precision
Use when:
you want consistent senior-level thinking in your business without hiring a CSO
Outcome:
measurable growth driven by upgraded digital, e-commerce and AI systems — the parts of your business that matter start working at a higher level
Full Strategy / Product Package
from $20 000
FORMAT
6–12 weeks · full strategic and product development delivered from scratch
What it is:
a complete redesign of your growth model, brand, product and AI architecture — with all strategic materials, e-commerce platforms built end-to-end
Use when:
you need a full business rebuild rather than weekly guidance
Outcome:
a complete, end-to-end growth system — with new business lines, product and AI architecture, and a clear model for scaling your business several times over
Cases
+ founders from UK, EU, US & UAE
Founder. AI Growth Strategist. Creative Director
Margarita Repina is an AI entrepreneur, executive in corporate strategy and technology, Creative Director, and AI Art Producer with over 15 years of experience building and scaling large digital platforms and technology-driven businesses.
She began her career in global management consulting at Kearney, working on corporate strategy and transformation projects for multinational clients, including Pepsi. She later became a top executive at a Fortune 500 technology company (Sber), reaching the role of Deputy Head of Strategy (Board-1) by the age of 30. In this capacity, Margarita led corporate and ecosystem-level strategy, including strategic growth initiatives, M&A, and investment decision-making, and oversaw the creation and scaling of AI-driven platforms across Cloud, MedTech, EdTech, and E-commerce. These products reached 60M+ monthly active users, generated billion-dollar annual revenues, and contributed to an estimated $ 15B increase in corporate valuation.
In 2022, Margarita expanded her professional focus into the cultural and creative domain and became Co-Founder of MaxArt Foundation, a contemporary art foundation working at the intersection of art, technology, and responsible innovation.
She holds a Master’s degree with distinction in Art Business from Sotheby’s Institute of Art (London) and is the author of academic research and the book "The Art of the Future: How AI Is Transforming the Art Market". Today, she works as a Creative Director and AI Art Producer, developing AI-driven visual systems and generative art for fashion, beauty, wellness, and cultural brands, and regularly speaks as an expert on AI and art, including at AI Summit London.
Margarita holds a PhD in Economics, studied macroeconomics at Columbia University, and is a member of Forbes Technology Council and an Ambassador of Google Women TechMakers.
What ultimately defines Margarita’s work is her genuine passion for building things with people. She deeply enjoys collaborating with founders, creatives, and entrepreneurs, working side by side to turn complex ideas into meaningful products, platforms, and cultural projects. For her, business, technology, and art are not separate domains, but ways to create value, beauty, and long-term impact — together with those who are brave enough to build.
She began her career in global management consulting at Kearney, working on corporate strategy and transformation projects for multinational clients, including Pepsi. She later became a top executive at a Fortune 500 technology company (Sber), reaching the role of Deputy Head of Strategy (Board-1) by the age of 30. In this capacity, Margarita led corporate and ecosystem-level strategy, including strategic growth initiatives, M&A, and investment decision-making, and oversaw the creation and scaling of AI-driven platforms across Cloud, MedTech, EdTech, and E-commerce. These products reached 60M+ monthly active users, generated billion-dollar annual revenues, and contributed to an estimated $ 15B increase in corporate valuation.
In 2022, Margarita expanded her professional focus into the cultural and creative domain and became Co-Founder of MaxArt Foundation, a contemporary art foundation working at the intersection of art, technology, and responsible innovation.
She holds a Master’s degree with distinction in Art Business from Sotheby’s Institute of Art (London) and is the author of academic research and the book "The Art of the Future: How AI Is Transforming the Art Market". Today, she works as a Creative Director and AI Art Producer, developing AI-driven visual systems and generative art for fashion, beauty, wellness, and cultural brands, and regularly speaks as an expert on AI and art, including at AI Summit London.
Margarita holds a PhD in Economics, studied macroeconomics at Columbia University, and is a member of Forbes Technology Council and an Ambassador of Google Women TechMakers.
What ultimately defines Margarita’s work is her genuine passion for building things with people. She deeply enjoys collaborating with founders, creatives, and entrepreneurs, working side by side to turn complex ideas into meaningful products, platforms, and cultural projects. For her, business, technology, and art are not separate domains, but ways to create value, beauty, and long-term impact — together with those who are brave enough to build.
Margarita Repina — Founder at Atelier Catalyst
This is not an agency, not a consultancy — but a modern growth atelier for luxury brands
Philosophy
Where strategy, digital systems and AI become one intelligent engine for growth
Luxury grows when clarity, technology and creativity work together Atelier Catalyst is built on this idea
Atelier
because growth in luxury must be crafted: with attention to brand DNA, culture, nuance and the emotional logic of the customer
Catalyst
because we accelerate transformation: aligning brand, digital and AI into a system that finally works together
